Cold chain logistics is best defined as ‘the transport of temperature-controlled goods, such as temperature-sensitive foods, beverages, and pharmaceutical products.’ As mentioned earlier, not only do these shipments need to make it to their destinations, but they need to be in good, usable condition when they get there. This is where the cold chain process proves its worth.

     The cold chain process begins long before the shipment ever leaves its original starting point. This is known as the supply procurement stage and it is also where all of the necessary data is received about the shipment and its specific temperature needs. This is because temperature-sensitive products, whether they are food, beverage, or pharmaceuticals, must be kept at a consistent, specific temperature throughout their lifecycle. Any deviation in this temperature, or temperature range, could affect the viability of the products.

     Cold chain logistics is important as it ensures the constant temperature of shipments from the beginning point, to the shipment’s destination. Cold chain logistics does this by ensuring correct packaging, proper transportation equipment, carefully chosen transportation routes, perfect timing, and constant visibility to verify the safety of the shipment. From supply procurement through end customer receipt of goods, data driven insights make this possible.